He later started his own blog page titled Da Shelter where he uses the platform to write reviews, promote new artists, his videos and content related to his shows.Įric started to see that the game was changing and wanted to attempt to do radio. Eric’s reviews were highly favored, respected, and very honest. He was inspired by the Source and XXL to pursue writing for the culture and started writing reviews for underground hip hop websites. King Eric(Eric Massenburg) is a Radio Host, Reporter, Blogger, Music Curator and writer whom got his head start in hip hop media in 2000. Many artists have since acquired new label deals, platforms, and received new found acknowledgement after being apart of the show. Off The Cuff Radio has interviewed over 365 artists and counting. Off The Cuff Radio is also a platform for legendary acts whom want to reintroduce themselves and tell their story for a new audience. King Eric is apart of Off The Cuff Radio is a North Carolina based Internet radio show(on blog talk radio) set up to give extra promotion for up and coming artists. The album cover has the whole Snoop Dogg Cartoon from Doggystyle and the intro started with The Chronic like intro with the difference is Snoop Dogg rapping over the Chronic Intro beat instead of talking shyt over it. To celebrate a new era, Snoop Dogg released a new album(ironically on the date Tupac dropped All Eyez on Me) to kick off the new vision. He’s started by signing new acts including the son of the late legendary Nate Dogg “NHale”, Suga Free is rumored to sign on next, Tha Dogg Pound is rumored to drop Dogg Food II later this year so this looks to be a great acquisition for the fans. The Death Row name has been under several different companies since 1996 and with Snoop Dogg finally getting the keys to the label, Its gonna be totally interesting to see the direction he’s gonna take in terms of direction. Snoop Dogg “purchased” the rights to his old home “Death Row Records”. In what would considered to be one of the biggest power moves in hip hop history.
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